Pall Mall Medical Group, which operates a CQC-registered clinic in Newton-le-Willows, said the milestone reflects growing demand for its specialist gender-affirming services. Pall Mall said the campaign was designed to celebrate the patients who have trusted the team with their gender-affirming journey. Mamuna Arshad, Patient Operations Delivery Lead and Advisor for Pall Mall Gender, said: "Every one of these surgeries represents a real person who trusted us with something deeply personal. "Liverpool Pride gave us the chance to celebrate those people in the heart of a city we're proud to serve." Pall Mall Medical Group provides private healthcare services from clinics in Liverpool and Manchester as well as its location in Newton-le-Willows.