John Gallivan, who organised a number of England fan meet-ups during this summer's World Cup in the US, said many travelling supporters felt Fifa had moved too far towards commercialisation. Advertisement AdvertisementAdvertisement Advertisement"Football, especially something like the World Cup, shouldn't be treated like another financial asset for private investors. "The World Cup belongs to fans, players, the national associations – it's built over hundreds of years of history and passion, not on creating returns for shareholders." Advertisement AdvertisementAdvertisement Advertisement"The idea that investors could have a financial stake in the World Cup just feels fundamentally wrong." Prime Minister Andy Burnham said the World Cup was "not a product" and that football "belongs to the fans" rather than investors.