And as Masino leaves the CEO role, Cracker Barrel looks a lot like it did when she took over three years ago. Last year, Cracker Barrel tried to rebrand with a more modern logo, drawing mixed reactions. I went to a Cracker Barrel location in Virginia to see what the next CEO has to work with. Alex Bitter/BIThis Cracker Barrel restaurant advertised "Campfire soup," though my server said that they didn't have any when I visited. Cracker Barrel has plenty of old-world charm, but has yet to find a strategy for winning over a new generation of customers.