Half the money raised will go to Great Ormond Street Hospital and half to Fereday's First Response, the family's own bleed control kit appeal. Emily said she started raising money for bleed control kits for schools following the murder of Leo Ross, a schoolboy who was stabbed to death in a Birmingham park . "Last year we delivered 108 bleed kits to schools across the Dudley borough, as well as 58 so far this year." "I have to ask members of the public to help me deliver the bleed control kits now, as I keep suffering from low blood pressure and episodes of passing out." Her charitable effort, and determination saw Emily's charity win the 2025 community project award at the 2025 Dudley borough community awards.