When Lena Korres worked as a chemical engineer in the ’90s, she recalls a beauty landscape dominated by conglomerates. What the Mediterranean does differentlyGrowing interest in Mediterranean beauty aligns with the popularity of the Mediterranean diet, which has been the top expert-recommended diet in the US for seven consecutive years, according to a report from the US News and World. Mediterranean aesthetics also appear to be more widely adopted, with the current summer beauty standard favoring a relaxed, sun-drenched look, with faux or real freckles, a radiant tan (real or faux) and effortlessly tousled hair. TikTok contentMeanwhile, the rise of Mediterranean beauty also coincides with the “touch grass” movement, which first emerged as viral Gen Z internet slang, telling chronically online individuals to step away from their screens. Somewhat therein lies your parallels with the Mediterranean lifestyle.”