But there’s something fresh and incredibly fragrant in the air, as well: Zendaya is the face of Prada Beauty’s newest fragrance, Prada Paradoxe Sweet Chemistry. To hear Zendaya tell it, the partnership has been a long time coming. “He wears Prada Paradoxe Eau de Parfum Intense, and I would always love it when I smelled it on him. “My different hair colors and cuts are like markers of different eras of my life,” she says. “That year, I had to figure out how I would differentiate between the two red carpets and make them feel really different,” she says.