Is online shopping dead? “We felt like we had run out of places where we like to shop as New Yorkers,” she says. Shopping moved online, and with this change came the boom of online retailers like Ssense. Customers want human interactions, they want curation, and most important, they want the feeling of a fashion hunt. Bomi is a small three-year-old lifestyle and fashion boutique located on the second floor of a building in SoHo; you can’t just wander in from the street, but that’s exactly the point.