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Cracker Barrel to pay for outgoing CEO’s security, $4.6M severance after failed rebrand
['Eric Revell']
Latest & Breaking News | Fox Business
Cracker Barrel is set to pay outgoing CEO Julie Masino several million dollars in severance pay after her departure from the company, while also covering security costs for a period of time.
The filing also indicated that Cracker Barrel will continue to pay for Masino's protective services for a "reasonable period of time" after the end of her advisory role with the company.
CRACKER BARREL CEO JULIE MASINO TO STEP DOWNMasino's departure comes after an unsuccessful attempt to rebrand the restaurant chain last year sparked blowback from customers and impacted the company's sales.
NEW CEO INHERITS CRACKER BARREL STILL RECOVERING FROM REBRAND BACKLASHTicker Security Last Change Change % CBRL CRACKER BARREL OLD COUNTRY STORE INC. 56.10 -1.69 -2.92%In the company's announcement of the leadership transition, Carl Berquist, the independent chairman of the Cracker Barrel board, thanked Masino for "her leadership and commitment to Cracker Barrel."
Cracker Barrel CFO Craig Pommells noted that comparable store sales decreased 2.6%, with traffic down 6.7%, though he added that, "Although traffic remained negative, we are encouraged by the gradual improvement in the underlying trend."