To achieve its objective, public relations has been unwittingly going way back in time to a fundamental model developed by an eternal sage. This is not going to change any time soon, even though the 2026 World Public Relations Day ushered in “The Golden Age of Strategic PR.” When applied to public relations, ethos is the organisation’s credibility. Angles for Convincing ArgumentsWhen ethos, logos and pathos rendezvous, it’s called the rhetorical triangle, often referred to as the Aristotelian triangle. I Agree with Aristotle on Ethos, Pathos, Logos Pari PassuPersuasion shouldn’t come across as pressure or imposition.