Voters are now immune to traditional political advertising. AdvertisementThe Un-Campaign operates on a simple premise: high-frequency, low-cost engagement beats low-frequency, high-cost advertising every single time. By jumping on local issues immediately, the Un-Campaign candidate drives the narrative while the establishment campaign is still scheduling a conference call. Relatability Over Perfection: Voters don’t want a sanitized statue. One problem for the Un-Campaign, taking place as it does on phones and social media, is that “likes” don’t vote.