This comes as the company deploys its “made-to-measure” insurance offering to directly address the country’s growing healthcare and protection gap. Unlike traditional one-size-fits-all insurance products that remain financially out of reach for low-income families, CashKO’s coverage is structured to address final medical liabilities and funeral expenses. About 67% of adult Filipinos identify staying healthy and avoiding illnesses as their most urgent personal concern, outranking immediate economic worries. “Financial protection should be within everyone’s reach. Our microinsurance service is tailored to the unique needs of Filipino households, moving away from rigid, traditional insurance and instead co-designing ‘made-to-measure’ plans with local institutions.