It also highlighted higher price points at Omega, the company's largest brand, alongside improving demand for Breguet, which has been repositioned with a secondary-market pricing focus. It also expects Swatch's collaborations with watch brands at higher price points to strengthen consumer appeal, lift volumes and support margins. The revised estimates are around 40% above consensus for 2026-28, suggesting scope for further earnings upgrades if execution remains on track. At its new CHF225 target price, the stock would trade at roughly 16x 2028 earnings and about one times book value. Related articlesKepler upgrades Swatch to Buy, sees earnings recovery driving re-ratingJPMorgan outlines ten strategic themes that could shape the outlook for 2026As Claude disrupts stock market, Anthropic researcher warns 'world is in peril'