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X, World Federation of Advertisers settle litigation over GARM dispute
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July 29 (Reuters) - SpaceX's X and the World Federation of Advertisers (WFA) said on Wednesday they had settled litigation over an alleged advertiser boycott of the social media platform linked to the now-defunct Global Alliance for Responsible Media (GARM).
The move marks a reset in relations between Elon Musk's social media platform and the advertising trade body.
U.S. District Judge Jane Boyle in Dallas said X had failed to show it suffered harm under federal antitrust law.
X, formerly known as Twitter, filed the lawsuit in 2024, alleging the advertisers, acting through WFA's GARM initiative, collectively withheld billions of dollars in advertising spending from the platform due to disagreements over content moderation policies.
GARM was launched by the WFA in 2019 to develop common standards aimed at preventing advertisements from appearing alongside harmful online content.