AI content that is made for artistic, satirical, or fictional reasons falls outside of this legislation’s scope. People who create AI content for private use also won’t be affected. Google has signed the EU AI Act code of conduct on AI transparency, while Meta has signaled its intention to sign. Meta introduced an “AI Info” label in 2024, while TikTok has required content creators to label AI imagery for several years. While these new rules affect people in the EU, someone outside of the EU could make a deepfake that is quickly viewed by European citizens.