The developer-publisher announced that the PUBG intellectual property (IP) has collectively brought in 25 percent more revenue in the first half of 2026 than the previous year. Krafton shared this in its second quarter 2026 financial earnings report. The PUBG brand encompasses PUBG: Battlegrounds on PC as well as the incredibly popular PUBG Mobile and Battlegrounds Mobile India. Krafton's overall operating profit during the second quarter set a new record, too, totalling 410.9b KRW (~£213m), a massive 67.0 percent increase year-on-year. Interestingly, the PC and console segments led in revenue growth, with the former growing by 155.1 percent year-on-year, and the latter 143.3 percent.