My morning make-up routine is fairly minimal but there are a few steps I never skip. I like a sheer skin tint and never leave the house without concealer. A lash lift opens up my eyes, streamlines my morning routine and just makes me feel more confident. At this time of year, I love a berry shade on bare skin because it gives me that straight-from-the-sun flush. The secret to building a beauty brand with real longevity is never losing sight of the customer or the community.