(AP PHOTO) Credit: AAPFootball Australia (FA) has been caught by surprise by FIFA's controversial bid to sell stakes in the World Cup to private investors. The proposed $US20 billion ($A29 billion) FIFA Forward Enterprise (FFE) subsidiary, revealed on Tuesday and backed by Joshua Kushner's investment firm Thrive Capital, has run into a storm of criticism. "We will only be able to form a position after receiving this information, and engaging in further dialogue with our peer member associations and our confederation." "FIFA World Cups are the pinnacle of our sport. If FIFA's member associations reject the plan, their earnings will only be $US2.7 billion ($A3.9 billion) - almost 75 per cent less.