FARFETCH, the leading global platform for luxury, unveils its exclusive Pre-Fall campaign, shot in Margate, in southeastern England. Photographed by Alessandro Furchino Capria, the campaign juxtaposes FARFETCH’s high-impact luxury offering with the quiet of 1960s suburban architecture and coastal landscapes. The “Sportif” aesthetic: Following a sports-focused summer that captured global attention, the “Sportif” trend evolves into cooler weather. This Pre-Fall selection highlights how to balance athletic-inspired silhouettes with luxury tailoring for a sleek, modern look. The complete Pre-Fall curation and campaign editorial are now live and available to explore on FARFETCH.com and the FARFETCH app.