Elizabeth Hitch, VP of Marketing, Above Premium Beer, attributes Peroni’s success to the brand having a clear promise to drinkers to bring Italian style to any moment. Peroni Portals are the definition of making premium feel attainable, inspired by Italy’s historic Buchette del Vino. It’s a real-world activation that builds on the brand and Molson Coors’ consumer-first mindset. Meeting more consumers in more occasions continues to be a priority for Molson Coors, and Peroni is becoming more integral to that charge. As we bring experiences like Peroni Portals to life and continue investing behind the brand, we see an opportunity to welcome even more consumers into the world of Peroni.”