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Streaming Embarks on Annual Summer Ascent in Nielsen's May 2026 Gauge Reports
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), according to Nielsens latest reports of The Gauge and Media Distributor Gauge.
Additionally, overall TV usage exhibited a notably smaller monthly decrease compared to previous April-to-May transitions, declining 1% this interval versus 2-4% in prior years.
The Roku Channel recorded a new platform best in May with 3.1% of total TV usage (+0.1 pts.).
NOTE: The Gauge and Media Distributor Gauge (MDG) do not reflect Nielsens currency TV ratings that inform advertising sales.
The Gauge and MDG reflect total TV viewing, which includes both ad-supported and non-ad-supported viewing.