The British Fashion Council (BFC) announces Fashion Britain, a landmark nationwide initiative that will redefine how fashion is experienced, celebrated and invested in across the United Kingdom. Fashion Britain is the latest strategic initiative to emerge from the BFC Strategy 2030. Laura Weir, Chief Executive, British Fashion Council: “British fashion is one of our greatest cultural exports, yet for too long participation has been concentrated in too few places. Fashion Britain represents a fundamental shift in how we think about our role as the British Fashion Council. Fashion Britain is about decentralising fashion, not by diminishing London’s global importance, but by recognising that the future of British creativity depends on strengthening the connections between every part of the UK.