While the company does not disclose the individual contribution of tea and coffee within the segment, tea operations weighed heavily on the overall performance, even as coffee grew 24%. This includes premium offerings such as Tetley Premium and Tata Tea Gold from Tata Consumer, and premium variants under HUL’s Brooke Bond portfolio. After the deflationary cycle over the past year, tea prices have recovered since late June, with inflation in tea prices estimated to be around 7-10%. But experts are still unsure whether this would aid revenues from the tea segment for companies. Adverse effects from the El Niño expected in late 2026 and 2027 may also further impact tea prices.