The inspiration for the new hire service came from a familiar face around the shop - Nick's 15-year-old dog, Maureen. Nick's dog Maureen - the inspiration for the store and the stroller hire. The idea has become such a hit that locals have started offering their unused dog strollers to the business. Nick said strollers can be useful for elderly dogs, dogs recovering from injuries or operations, and even younger pets that tire easily. Nick believes the scheme fills a gap locally, having discovered a similar hire service was in the Lake District.