When we started Wild in Tampa, the Promotion Director for then-Entercom in the market decided to, on his own, put himself through Disney University. Yup; he learned the Disney Way on how to rep the brand. If you think about it, Disney is a marginally successful business model built on repeat customers. How many people do you think go to a Disney park in a calendar year and have an awful time? You would never go to Disneyland or Disney World and see a ride operator on their phone or eating pizza.