Under the agreement, Mid-West Family will consolidate its four-station Springfield cluster into Zimmer’s operations following FCC approval, along with the Around the Ozarks multimedia brand. In September, Zimmer Midwest Communications launched 93.7 The Stage (KZMO), ending the frequency’s simulcast of Sports/Talk 96.9 The Jock (KBFL). Zimmer currently owns and operates Soft Adult Contemporary outlet 98.7 The Dove (KTXR), News/Talk outlet KWTO-AM (960-AM, 93.3 FM), Classic Country outlet 101.3 Real Country (KWTO), KZMO, and KBFL. Mid-West Family currently operates in six other markets: Madison, Eau Claire, and La Crosse, WI; Rockford, IL; St. Joseph-Benton Harbor, MI; and South Bend, IN. In April 2025, Mid-West Family sold its holdings in another Springfield – Springfield, IL – for $990,000.