For generations, Times Square has been the world’s most recognizable backdrop. “Times Square is the only place on Earth with a built-in audience of more than 250,000 people every day,” he says. Brands have always understood the value of being visible in Times Square. The 18,000-square-foot, 8K LED wall overlooks Times Square and actually opens to reveal a live performance stage. Many were genuinely emotional because they could not believe they were experiencing Madonna in the middle of Times Square.”