“Florian & Friends is neither a traditional consultancy nor a conventional agency,” says Bernsdorf. “What organisations often lack is someone who can think creatively, provide the right strategic impulses, and take responsibility for execution. Through Florian & Friends, Bernsdorf will advise CEOs, CMOs and leadership teams on critical growth initiatives, product launches, brand development, agency leadership and transformation programmes. For nearly three decades, Florian Bernsdorf played a key role in shaping the success of Serviceplan Health, a healthcare communications agencies. Florian & Friends will officially launch on 1 August 2026 in Munich.