The report also devotes a chapter to Arnault’s engagement with the arts, titled: “Bernard Arnault, the generous patron, in love with the arts and tax exemptions.” Per Le Monde, these initiatives were driven by a calculated desire to showcase his power, seize marketing opportunities, and declare tax deductions. “Whatever the sincerity may be for his taste in art, Bernard Arnault never does anything simply for the beauty of the gesture. French law allows businesses to cut 60 percent of taxes from certain forms of financial support for the arts, if considered beneficial to the public. In his lengthy response, Arnault also addresses the article’s claim that his family is embroiled in bitter succession disputes.