Integrated media, Omnicom’s health vertical, the PR business and its experiential category (boosted by the World Cup) all saw low to moderate growth. But the biggest takeaway from Omnicom’s Q2 report is the status of its “dispositions,” meaning the revenue-generating sales of its low-growth businesses. Because Omnicom doesn’t break out principal media revenue, the best reads can only be indirect. What we can say for certain is that principal media is growing and here to stay. “Principal media … is part of the value equation,” Florian Adamski, CEO of Omnicom Media, told Nathanson.