articleThe Brief Instacart analyzed ice cream orders placed throughout 2025. New Yorkers have plenty of choices in the freezer aisle, but Instacart data suggests one ice cream flavor has a particularly strong following across the state. New York’s favorite ice cream flavorPeanut butter is the ice cream flavor that stands out most in New York, according to Instacart’s analysis of orders placed during 2025. It accounted for about 21% of all ice cream orders placed through Instacart nationwide. Häagen-Dazs was also the most-ordered ice cream brand nationally, accounting for roughly 24% of Instacart orders.