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How are better-for-you snacks outpacing conventional offerings?
['Deniz Ataman']
FoodNavigator-USA.com
Better-for-you, natural, specialty and wellness snacks are significantly outperforming conventional snacks, according to a recent Spins webinar.
Out of the 10 snack categories Spins reviewed, seven categories saw better-for-you snacks outperform conventional counterparts.
Across both brick-and-mortar and e-commerce, better-for-you and natural snacks are growing the fastest, per Spins.
According to Spins, better-for-you shelf-stable jerky and meat snacks grew 48%, while better-for-you fruit snacks increased by 27%.
Seed-oil-free snacks grew 2% in dollar sales and 9% in natural channels, compared with declines of 2% and 4%, respectively, for seed-oil-containing snacks.