AI prompts from users are function-focused, according to Ronn Torossian, founder of 5WPR AI Communications. “What surprised me most was how completely uncorrelated sales and citation share turned out to be,” Torossian said. Both Poppi and Olipop consistently show up as leading gut-health soda recommendations in AI search, according to 5WPR. The window is narrowing for flavor-first brandsFor AI visibility, flavor has a shrinking shelf life, Torossian said. But as a standalone strategy for AI visibility, it has a shrinking shelf life.”