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UPF legislation raises stakes for food labeling and child-directed marketing
['Elizabeth Crawford']
FoodNavigator-USA.com
While supporters framed the legislation as a public-health measure modeled on policies already adopted abroad, the proposal raises sweeping questions for food and beverage manufacturers about product formulation, front-of-pack labeling, marketing and the federal definition of ultra-processed foods.
What that additional work, or amendments to the bill, might entail could become a quagmire for the legislation.
The warning would say, “Food and Drug Administration Warning: Drinking beverages with added sugar can contribute to obesity, type 2 diabetes and tooth decay.
Yet another definition for UPFsPerhaps more consequential than the warning statements themselves is the bill’s attempt to define “ultra-processed food.”
Marketing restrictions could prove an even bigger legal battlegroundBeyond packaging, the legislation also would reshape how companies market covered products to children.