Ferrero growth strategy – overviewFerrero is expanding through brands, acquisitions, innovation and manufacturingHero brands drive expansion across new products and consumption occasionsInnovation focuses on long-term value rather than short-lived trendsAcquired brands returned to growth following quality-focused investment initiativesManufacturing and R&D investments support sustainable portfolio expansion globallyThe Ferrero Group is in the midst of a major expansion drive, investing heavily in brands, manufacturing and innovation as it targets its next phase of growth. As a result, the maker of brands including Ferrero Rocher, Raffaello and Crunch is leaning into what it does best – sweet treats, indulgence and gifting. Power brands power growthAt the heart of Ferrero’s strategy are a handful of power brands, including Nutella, Kinder and Ferrero Rocher. The acquired cookie brands, including Keebler, Famous Amos and Mother’s, have risen 6% over the past year, outperforming a category that declined by 0.3%. Ferrero is offering a reminder that long-term brand building still has a place in a fast-moving industry.