Todd Vineyard, executive director of the Jackson County Chamber of Commerce, said, “Wayfinding signage is one of the quiet engines of economic development. Once a traveler gets to your destination, wayfinding signage may be their first impression of you and your community. One of the most successful tourism marketing campaigns in America is the “Pure Michigan” tourism effort. Tyler Blankenship, director of operations and public facilities, and Kolanvyi (Big Cove) Rep. Lavita Hill discussed traffic signage for the project. We have before discussed the dangers of being reactive instead of proactive in critical infrastructure areas like wayfinding signage.