Searches for "AI in Beauty" increased by 5,000% over the past three months compared with the same period last year, while searches for "AI in Retail" rose by 2,500%, indicating growing interest in how beauty will be impacted by AI-driven commerce. Fulfilment specialist Paxon says the rise in searches for AI in beauty reflects how AI is reshaping the customer buying journey. In response, fulfilment operations need to keep pace, with greater emphasis on speed, accuracy and the flexibility to respond quickly to changing demand. Andrew Scanlon, Head of Sales and Marketing at Paxon, said:As AI becomes a bigger part of the shopping journey, beauty brands need fulfilment operations that can respond just as quickly as consumer demand shifts. "The beauty industry has always had to respond to unpredictable demand, whether that's driven by influencers, viral products or a constant stream of new launches.