Read More on EssaysThat shift is particularly significant in revenue management, where pricing decisions are influenced by constantly changing market conditions, customer behavior, inventory levels and competitive dynamics. Michael Meyer, president and co-founder of RateHighway, believes the next phase of AI requires a different way of thinking. His view reflects years of working at the intersection of revenue management and pricing technology. “If you lack a clear strategy before implementing AI, adding AI will not solve that problem,” Meyer says. “The future isn’t about humans competing against AI,” Meyer says.