Aldi wants its private-label brands to be everywhere this summer, and you can take that literally: Golden Power and River venture out of the fridge and onto T-shirts and socks, even onto flip-flops, water bottles, and underwear. “A tribute to private-label brands”Starting 5 August, the discounter is launching more than twenty new fanwear items in Belgium. Eye-catchers include black and bright blue clogs, featuring “charms” in the shape of items such as a Golden Power can, a River bottle, and an Olé package. The new collection is therefore the perfect tribute to this beating heart of our discounter DNA.” In addition to Golden Power and River, Aldi is also bringing its blue-and-white Aldi Studio collection to Belgium.