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Ford Sales Are Down, But Rich People Keep Buying Raptors
['Amber Dasilva']
Jalopnik - Obsessed with the culture of cars
Ford's 2026 started off rough, but the automaker is actually increasing its revenue estimates for the rest of the year.
From the Wall Street Journal:Ford Motor's revenue fell in the second quarter amid declining U.S. sales.
The automaker raised its full-year outlook on earnings before interest and taxes to between $10 billion and $11 billion, up from $8.5 billion to $10.5 billion.
Ford's sales in the first half of 2026 were down nearly 10% compared with a year prior.
The automaker continues to recover from a supplier fire that significantly affected pickup production while fewer Americans overall are buying new vehicles.