On Monday, Mr Infantino published a 15-page Instagram rant in which he bemoaned the “hate and false rumours” in circulation during the recent men’s World Cup. Mr Infantino has already indicated that he would look favourably on such an expansion, despite objections from bodies such as Uefa, European football’s governing body. During this summer’s World Cup in the US, Mr Kushner and others will have seen at first-hand the vast commercial possibilities of an event that unites a global audience in an age of fragmented media. The visionary creator of the World Cup, Jules Rimet, hoped that it would help foster unity and solidarity between nations. Mr Infantino routinely pays lip service to such ideals, and did so again in his Instagram screed.