Investors – and fans – should welcome Fifa’s $20 billion World Cup stake saleWASHINGTON, DC - JANUARY 29: Standing next to the FIFA World Cup Trophy, FIFA President Gianni Infantino addresses the winter meeting of The U.S. Conference of Mayors on January 29, 2026 in Washington, DC. Infantino promoted the 2026 FIFA World Cup, which will be co-hosted by the United States, Canada, and Mexico, highlighting its potential benefits for host cities and communities. Gianni Infantino’s proposal to sell 20 to 30 per cent of a new commercial entity running the World Cup and Club World Cup is being covered as an asset-stripping raid, which I think flatters it. It is selling a minority stake in the commercial rights to two tournaments it already owns and already runs. The World Cup does not need saving from capitalism.