The government intends to utilize the world’s largest financial summit as a platform to showcase and sell Thai cultural heritage, enhancing its global image and attracting international attention. Thailand, renowned for its rich culture and traditions, is leveraging its unique soft power to captivate the global audience. Thai cuisine, including the famous Pad Thai and Tom Yum, has gained international acclaim, becoming a staple in global culinary scenes. As a result, the country’s soft power initiatives are not only enhancing its global reputation but also boosting economic growth. Thailand’s cultural exports are proving that its vibrant heritage resonates with people across the world.