And while some of the UK’s seaside towns are not what they once were, plenty of five-star hotels have moved in to offer luxury, sophistication and high-end hospitality in spades. Carbis Bay Estate, St IvesWant to stay in St Ives without actually being in the throes of St Ives? Comprising the 35-key Carbis Bay Hotel, beach lodges, self-catering cottages, and serviced apartments, the estate is arranged around a privately-owned 25-acre Blue Flag beach. Saltmoore, YorkshirePerfectly positioned between the sweeping sea and vast heather-clad North York Moors, Saltmoore provides a sophisticated coastal retreat on Whitby beach. Seaham Hall, DurhamSeaham Hall, north-east England’s leading boutique spa hotel, is situated on Durham’s beautiful Heritage Coast.