Most gaming hardware has historically been designed for Western markets, where consumers have greater access to high-end PCs, consoles, reliable broadband and the infrastructure required to support premium gaming ecosystems. How are AI and data intelligence shaping the next generation of gaming experiences, and how is ARC leveraging these technologies? Data intelligence helps personalise the gaming experience through better game discovery, recommendations and performance optimisation. We believe AI should enhance the gaming experience, not become the experience itself. ARC’s long-term vision is to help bring the next billion gamers into deeper, more meaningful gaming experiences.