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Elon Musk’s X settles multiyear legal battle with the World Federation of Advertisers
['Aisha Malik', 'Consumer News Reporter', 'Zack Whittaker', 'Sarah Perez', 'Ivan Mehta', "Sean O'Kane", '--C-Author-Card-Image-Size Align-Items Center Display Flex Gap Var', 'Media', 'Min-Width', '--C-Author-Card-Image-Size']
TechCrunch
Elon Musk’s X has settled its multiyear legal battle with advertising trade group the World Federation of Advertisers (WFA), the two organizations said on Wednesday.
The settlement ends Musk’s aggressive attempt to hold advertisers legally responsible for pulling spending from X over brand safety concerns.
“Today the World Federation of Advertisers (WFA) and X Corp. are putting the litigation involving the Global Alliance for Responsible Media (GARM) behind them,” the joint statement reads.
WFA and X are fully aligned in the view that brands, platforms, and consumers will all benefit from brand-safety innovation.”
After acquiring X, he told advertisers who paused spending on the platform to “go f*** yourself.”