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Sorry, haters. Ferrari’s first EV is doing just fine
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TechCrunch
When Ferrari revealed the Luce — its first EV — to the public in May, the internet reacted.
Critics compared the wedge-shaped Luce with a Nissan Leaf and said Chinese EVs would outperform it while undercutting it on price.
That’s not surprising, given that the Luce seems tailor-made for the Chinese market, which favors fast, sleek four-door EVs.
Appearance is subjective, and I’ve seen enough cars in my day to know that some designs don’t translate well on-screen.
Ferrari buyers tend to own several models, so it’s also not difficult to imagine 500 of them wanting a practical vehicle that’s also a Ferrari.