On July 3rd, amidst a holiday weekend heat wave and the World Cup, Taylor Swift married Travis Kelce at Madison Square Garden. Longtime Swifties cite security and privacy as reasoning for Swift’s choice of venue; Madison Square Garden contains discreet corridors and entryways that keep the outside world at bay. Taylor Swift’s music, career trajectory, and public appearances have always gathered a wide spectrum of public opinion. Streets surrounding Madison Square Garden were closed to cars, and the vast closures prevented foot traffic for businesses in the area. The Trump Administration utilized Swift’s music for several social media posts and her Eras branding for an Independence Day post.