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HBO Max Launches Vertical Shorts to Improve Content Discovery
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“HBO Max Shorts” is designed to help users discover something to watch by highlighting iconic and memorable scenes from the HBO Max library in a vertical, scrollable feed.
Once the tool has suggested these clips, HBO Max editors decide which best represent the stories viewers love and capture jaw dropping moments, pivotal plot twists, and visually stunning sequences.
Looking ahead, "HBO Max Shorts” will expand to include additional devices and markets, incorporate sports content, and refine as users interact with the feature.
Along with the new vertical shorts feed, HBO Max also announced an experimental conversational search experience.
Both ‘HBO Max Shorts’ and ‘conversational search’ translate those behaviors into new ways to discover programming across the HBO Max service, making it easier and more seamless for subscribers to find something to watch," said Liesel Kipp, executive vice president, product management, Warner Bros.