That was in 2021, and she hasn’t reached for an eyeshadow palette since. Beauty trends these days tend to focus on ‘skinimalism’ (lightweight makeup on the face), and the clean girl aesthetic, which is essentially a rebrand of the ‘no makeup’ makeup look. Beauty service marketplace, Fresha, recently analysed Pinterest data and revealed that searches for ‘no makeup’ makeup have increased by 123 per cent year-on-year. ‘I do think eyeshadow will come back, but it will be a softer, more wearable version rather than the bold, heavy looks from back in the day,’ Manisha claims. She adds: ‘I don’t think eyeshadow is gone for good; it’s just evolving.’