Trending on BillboardEvery month, Billboard Latin and Billboard Español editors spotlight a group of rising artists whose music we love. Explore Billboard See latest videos, charts and newsOur latest edition of On the Radar Latin includes a wave of emerging artists, who we discovered by scrolling on social media, networking, or coming across their music at a showcase, for example. “My hope is that when people listen to this album, they see themselves in these songs,” he told Billboard. Tito Double P)Artist: Elena SofíaCountry: Puerto RicoWhy They Should Be on Your Radar: At 17, Puerto Rican singer-songwriter Elena Sofía is emerging as a major up-and-coming talent in Latin pop. After he began releasing his music in 2022 (firstly singing reparto music), El Shadow found his sound and identity rooted in the Caribbean and chill island soundscape.